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Giclee Explained
The Heritage Giclee Process
Heritage
Giclee® prints
are available only from Staples Fine Art. The name "Heritage Giclee"
represents an exclusive process developed through years of experience,
technical and artistic knowledge, expertise in archival processes, and
innovative craftsmanship. In
fact, "Heritage
Giclee®” is the only giclee process that has been granted
official trademark registration by the U.S Patent & Trademark Office. The Heritage Giclee symbol is recognized around the
world as the defacto standard in digital fine art printing. The following
standards apply to all Heritage Giclees®.
-
Heritage Giclees conform to archival
standards consistent with collectible fine art.
- Heritage Giclees are produced exclusively using
“pigment” based archival inks. No dyes.
- All additional materials & substrates used in the
Heritage Giclee process are of archival quality and produced by reputable manufacturers.
- The Heritage Giclee logo represents the highest standards
of connoisseurship, ongoing research and ethical practice in the digital
printmaking profession.
- Heritage Giclees are produced one-at-a-time, combining
state of the art technology with traditional craftsmanship.
- Heritage Giclees are produced using a proprietary color
management system developed by Staples Fine Art.
- In
order to continually advance the Heritage Giclee process, Staples Fine Art
maintains an ongoing working relationship with suppliers and manufacturers
of archival art materials, software & equipment manufacturers. Over the
years we have served as a “beta test” site for the development of many
new products.
- Heritage Giclees are recognized around the world for their
peerless quality and beauty. In business since 1996, Staples Fine Art enjoys
a reputation for integrity & honesty in the industry & now serves
artists, galleries, publishers & photographers in every U.S state and in
8 foreign countries. Heritage Giclee® is a registered trademark of Staples
Fine Art LLC.
The
Giclee printing (pronounced "zhee-clay") process was born in
the early 1990's as rock musician Graham Nash & and his associate Mac
Holbert uncovered a new capability of the Iris inkjet printer called the
3047. These early machines had been developed for digital graphic proofing
but it had not occurred to the manufacturer that its equipment would be adopted
by artists as a digital method of fine art printing. In 1991, thanks to Mr.
Nash's vision, the world's first digital fine art atelier opened its
doors. Since this early beginning, the technology in equipment, media, inks and
craftsmanship have advanced immeasurably.
Giclee printing has many
advantages over other printmaking methods. For example, each piece is individually
produced allowing you to order one reproduction at a time if desired, so the
artist is not obligated to finish an edition.
You can order prints as needed without large up-front costs and storage problems associated with
offset lithography. This allows you to test market a new idea or image. Giclee printing affords you more control of your career by giving you the ability to start self-publishing fine art reproductions in modest quantities. Artists can build inventory slowly over time in response to the market. We
have 6 wide format printing systems so we can accommodate large orders with the
same flexibility as a single sheet order.
Giclee reproductions are the perfect medium for established and emerging artists, allowing you much better control of your cash flow. You can order just one reproduction to matte and frame as a display piece. Then order more as orders come in. The technology provides incredible detail and brilliant color. The resolution (DPI or dots per inch) is actually higher than traditional lithography which results in crisp contrast with rich, intense color. With the proper surface treatment, you can even paint on top of the image
(retouch the image) to produce another individual "mixed media" piece. Digital
artists and photographers find giclee ideal for printing their originals.
All
Heritage Giclee®
prints are produced on archival quality watercolor papers and canvas (for
descriptions of our papers click HERE) , much like
an original painting. This gives each piece a similar look and feel
to an original work of art. Since the quality is superior to all other
printmaking methods you can
command a higher per unit selling price for the prints, resulting in higher profits.
The mediums we use are acid free. Available mediums are Museo Fine Art Paper, Museo Silver Rag, Somerset Velvet Paper, Innova Photo Smooth paper, Innova Cold Pressed Art
paper , 230gsm Arches Infinity Paper (choice of smooth or textured finish), Fredrix Digital Canvas, and DMAX Gloss Digital Canvas. All of these media are treated for use with the inkjet process and produce brilliant, velvety color.
Life-span estimates of wide-gamut pigment ink Giclees by third-party testing indicate over 130 years with no noticeable fade. We do recommend that customers treat their Giclee prints the same as
they would an original piece of art. If the print has not been coated, it must be protected from moisture by glass. And you should never expose any type of artwork to prolonged
sunlight or other harsh conditions.
Just as with any facet of the fine art business,
digital giclee printmaking is a very dynamic process. Please feel free to call us for additional
information regarding special products or educational opportunities, or
frequent our website for current updates.
If you would like to tell others about The Heritage Giclee Studio you can
paste the small icon below onto your website. This icon includes a link back to HeritageGiclee.com. To include the button and link back to our site simply
copy and paste the image on your page in your website creation software.
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